The growth and popularity of the internet has changed the way America shops. Nearly two thirds of all smartphone owners (64 percent) say that they shop online using their phones or other mobile devices. It is predicted that by the year 2016, over half of all U.S. retail dollars will be influenced by online marketing.

Technology has never played a bigger part in retail sales. Businesses are paying attention to things that they probably did not give much thought to just a few years ago. Things like search engines, which have now grown into a 16 billion dollar industry.

Many companies are generating more online business with the help of search engine optimization, or SEO reseller programs. When search engines are used to look something up online, there can be thousands, or even millions, of search results. Companies or consultants specializing in SEO can help get your business closer to the top of the list.

One of the Seo tips has to do with the frequency and placement of key words. Certain words or phrases that are likely to be used in an internet search are strategically placed throughout the website content. There is a certain formula to it, as excessive use of the same key words can result in the website being flagged as spam. However, it is also important to use them often enough so that the website appears near the top of the list of search results. Usually, an internet search will list sponsored search results at the top of the list, but about 80 percent of people who use search engines say they rarely click on the sponsored search results, and almost always opt for the natural search results instead.