Digital ads are less effective in terms of response rate than advertising resources and research has shown that marketing to younger people is more effective.

Physical media can be so influential because they require customers to face the facts. Online advertisements are less likely to be perceived to be real for customers than something that they can hold in real life, which is what makes catalogs and other tools stronger than their digital counterparts.

A great way to implement catalog marketing is by providing customers with a catalog after you have visited your establishment. If they were satisfied with the products or services they received, they will be reminded of how satisfied they were whenever they look through the catalog , and will be inspired to order something else.

Take note that digital marketing can be expensive than catalog marketing. The cost for the materials could be 50 to 100 times more costly when compared to sending emails, so it’s important to plan an expense budget prior to investing on printing catalogs.

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