If you have a stake in internet marketing, you should have a basic understanding of what white labeling is and how it pertains to SEO. 
White labeling is not a new concept, it is a practice that has been in place since commerce began.
Historically white labeling has been used in manufacturing, today it is still used in manufacturing, and the practice has been expanded to include digital marketing. 
What is white labeling exactly? How can it help your search engine optimization? Keep reading to learn the basics, and how it can provide many advantages.
White Labeling, A Fancy Name, For a Simple Process
The easiest way to explain white labeling is to use an example. When you go to buy a car, many different parts make up that car. Not all the parts are made by the manufacturer. 
Other companies make parts for the manufacturer under a “white label”. That means the other manufacturers make the parts but do not claim the parts as their own. The parts are “white labeled” so that they can be branded as Chevrolet.
One party creates the part and another party brands that part as their own. 
White labeling is done all the time in many different industries. It is a quite common practice. In today’s market white labeling is often used in software, web design, SEO, and more.
White Label SEO
White label SEO works the same exact way as it does in manufacturing, except the “parts” are content instead of actual manufactured parts. Other “parts” that a white label SEO agency can offer as part of a white label SEO program are things like SEO tools, and a dashboard to make reporting easier.
It is the same concept that manufacturers have been using for decades, but with a digital model. 
You partner with a white label SEO company, and you get the content that you need that your brand as your own and sell as your own.
The Advantages
This practice is so popular across many industries because it is cost-effective, time-saving, and lets business owners focus on the bigger picture. SEO is an especially important part of digital marketing. 
Having a partnership that takes care of that part of your workload can help you to focus attention on improving other parts of your business.
With the right white-labeling partnership you will have the content that you need faster. You can tap into expertise that was not available to you before your partnership, and ultimately, you will improve the services that you provide your clients.
Of course, the savings are measurable. 
Buying SEO tools outright can get expensive. With the right reseller plan you get the tools that you need without the big outlay of cash. White labeling SEO is a win-win situation.