Having a strong, dynamic web presence is nearly a necessity for businesses looking to thrive and expand in the digital marketplace of today, especially since, in 2011, eCommerce sales topped $200 billion. On top of that, online marketing and web presence will influence over half of the dollars spend in the U.S. retail sector by 2016. Because every business is different, there is not one strategy that will work for all of them in order to take advantage of these trends. However, many might want to consider choosing to resell web design. Although the decision to resell web design might not be an easy one to make, it can prove to be very beneficial.

While many businesses have the in house employees and resources necessary to design and install a great web site, others will need to do so by choosing to resell web design. Although it might require a bit of a financial investment, electing to resell web design can prove to be very worthwhile for businesses. Because they are comprised of talented and experienced individuals, firms that resell web design can produce sites that are catered to the needs of any business. Whether they want a simple look that is clean and easy to use, or one that features bold graphics and lots of colors, a website reseller can produce virtually any design.

Although deciding to resell web design can be very beneficial to businesses, it is not the only step they should take towards building a strong web presence. Considering the fact that 64 percent of smartphone owners use their mobile devices to shop online, businesses might want to consider having a website that is optimized for mobile use. In addition, they might want to build a strong social media presence that invited potential customers into a dialogue. In 2011, 28 percent of businesses did so by outsourcing at least a portion of their social media marketing, but that number has since grown to 30 percent .

There are many different strategies, including deciding to resell web design, that a business can use to build a stronger web presence. Although one combination of strategies might not work for all of them, finding the right steps, including the choice to resell web design, can prove very beneficial. A dynamic web presence can go a long way towards helping a business build a larger, more loyal, customer base.