Everyone is wondering what it takes to be a reseller these days. They perhaps have heard from friends or business associates the wonderful advantages they can expect to reap when they resell the services of another company. From web hosting to social media to SEO, the industry is ripe for opportunity. And in particular as a search engine optimization reseller SEO has many significant advantages.
When it comes down to being any type of reseller SEO probably is among the most popular things to sell because of its sheer popularity with commercial users. Businesses in all industries and people in all corners of the economy need and want SEO to assist them in their online marketing efforts. They generally seek these resellers out versus the other way around. Sure, as a reseller SEO will need to be pitched and sold to some customers, but most actually want it and they already know how it can help them.
As a reseller SEO almost does the task of selling itself … at least to a certain point in any sales transaction. Most commercial entities know that SEO will help them, they may just need a nudge in the right direction to choose you as a reseller. This level of sales generally is less than it would be had you served as a reseller for another type of product. There would be more sales pitches, flow charts and other ancillary information to help you close the sale. But not with SEO, at least not for a majority of the time. Because in your role as a reseller seo is part of your sales pitch … it can take over at any time and close the transaction simply by showing its effectiveness.
When you operate as a reseller SEO of course needs to be part of the sales process, but you rarely need to get into too many specifics or show off too much about it to potential clients. Your proof will be in the ability to show these companies how SEO has been effective for other clients like them. Showing the web hits of past clients both before and after SEO was implemented is more than enough proof here.
As a reseller SEO draws clients to you for the most part, so cold calling almost never needs to be mixed into the fold. Especially if your business already revolves around online marketing, your calls can be warm since your client base is already there. SEO can do so much for you, so consider becoming a reseller yourself.