Archive for June, 2013

Searching For Better Online Marketing?

Hosting

The growth and popularity of the internet has changed the way America shops. Nearly two thirds of all smartphone owners (64 percent) say that they shop online using their phones or other mobile devices. It is predicted that by the year 2016, over half of all U.S. retail dollars will be influenced by online marketing.

Technology has never played a bigger part in retail sales. Businesses are paying attention to things that they probably did not give much thought to just a few years ago. Things like search engines, which have now grown into a 16 billion dollar industry.

Many companies are generating more online business with the help of search engine optimization, or SEO reseller programs. When search engines are used to look something up online, there can be thousands, or even millions, of search results. Companies or consultants specializing in SEO can help get your business closer to the top of the list.

One of the Seo tips has to do with the frequency and placement of key words. Certain words or phrases that are likely to be used in an internet search are strategically placed throughout the website content. There is a certain formula to it, as excessive use of the same key words can result in the website being flagged as spam. However, it is also important to use them often enough so that the website appears near the top of the list of search results. Usually, an internet search will list sponsored search results at the top of the list, but about 80 percent of people who use search engines say they rarely click on the sponsored search results, and almost always opt for the natural search results instead.

How Hosting Makes Companies More Successful Online

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Statistics show that over two thirds of the links clicked on by search users are organic. Search engine optimization is an effective form of Internet marketing because it allows businesses to increase their organic page ranking by increasing its quality and content visibility. Since 93 percent of web users start their online experiences by visiting a search engine, online marketing that helps businesses expand on search engines is ideal for driving up online sales. Some companies are even deciding to outsource seo so that they can provide a wider rang of services for their clients.

In addition to SEO, hosting is a vital requirement for businesses that want to have a successful online presence. Hosting is especially important for companies that utilize online marketplaces so that they can sell the services or products that they offer online. eCommerce sales surpassed $200 billion in 2011. Hosting that helps your business increase its eCommerce statistics will go a long way towards helping your business become more successful.

Whether you are trying to sell things online or you simply use your page to draw in customers, hosting must be reliable so that your page does not go down frequently, which can make it hard for your organization to successfully attract new business. You also should consider the speed of the hosting providers that you are thinking about working with. If you have a web site that has a large amount of resources for people to download, you should be sure that your provider gives you enough speed to meet these necessities.

In many cases, hosting specialists will also be able to give you marketing that can help you on social networks. Since companies on average only respond to about 30 percent of their social media feedback from fans or followers, social media marketing professionals are highly valuable to help your company increase the number of hits you get from people on social networks that are looking for businesses like yours from which they can buy services and products from. The Internet can be a challenging place to find success on, especially for businesses that are new to this arena and are unsure of what steps to take to draw in new customers online. Look to find professional help from a quality web host or a marketing firm that you can trust for the type of services that will make your business more income to help you grow well into the future.

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